UK Electronics retailer launches Social Store for geeks on Facebook

The company named Maplin has recently launched a Facebook page that lets you browse their product offerings without having to leave Facebook. Still yet, to complete a purchase, it will continue through to the Maplin site to conclude the transaction. Most pages on Facebook do not offer an ‘in page’ shopping experience. You can see …

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Sainsbury’s rebrands Tiger bread after request from 3 year old

We always focus on providing an excellent customer experience via social media. This story originates with a 3-year old writing a letter to Sainsbury’s market. Not only did the little girl get a response and a small gift card for the store, but the story went viral across social media as well. This provides an …

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How Pinterest is Generating Revenue

It has been discovered that Pinterest has been modifying user pins to include their own affiliate marketing links. How do you feel about this? If you post a pin to Pinterest, and it links to an ecommerce site that happens to have an affiliate program, Pinterest modifies the link to add their own affiliate tracking …

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4 Ways to Increase your Facebook Visibility

Here are some unique tips for driving traffic and increasing your Facebook visibility! Have you noticed less interaction on your Facebook page in the last few months? Getting your updates to appear in the coveted news feed is more challenging than ever. I don’t have answers as to how the elusive Facebook algorithm works. What I do …

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The Growth of Mobile Advertising

A new infographic has been published that shows how mobile marketing (smart phones, tablets, etc.) is exploding! It’s true, if you want your message to be seen, you need to consider mobile marketing in your overall marketing strategy, more people are connecting via smart devices than ever before. As the mobile world gears up for …

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UK Electronics retailer launches Social Store for geeks on FacebookSainsbury’s rebrands Tiger bread after request from 3 year oldHow Pinterest is Generating Revenue4 Ways to Increase your Facebook VisibilityThe Growth of Mobile Advertising

Feb
15

UK Electronics retailer launches Social Store for geeks on Facebook

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The company named Maplin has recently launched a Facebook page that lets you browse their product offerings without having to leave Facebook. Still yet, to complete a purchase, it will continue through to the Maplin site to conclude the transaction.

Most pages on Facebook do not offer an ‘in page’ shopping experience. You can see the store front from Facebook. If you want to buy something, or need further information then you are redirected outside of Facebook to complete the transaction on the brand site.

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Feb
12

Sainsbury’s rebrands Tiger bread after request from 3 year old

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We always focus on providing an excellent customer experience via social media. This story originates with a 3-year old writing a letter to Sainsbury’s market. Not only did the little girl get a response and a small gift card for the store, but the story went viral across social media as well. This provides an excellent example of how to care for your customers!

Lily wrote a letter to the UK supermarket asking why Tiger bread is not called Giraffe bread. Look at the photo and Lily’s letter to see why she thought that it needed to be renamed. Customer Service Manager Chris King (aged 27 and 1/3) responded to her letter saying that it was a ‘brilliant idea’. He explained why the bread was originally named Tiger bread, and he enclosed a £3 Sainsbury’s gift voucher for her to spend.

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Feb
09

How Pinterest is Generating Revenue

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It has been discovered that Pinterest has been modifying user pins to include their own affiliate marketing links. How do you feel about this?

If you post a pin to Pinterest, and it links to an ecommerce site that happens to have an affiliate program, Pinterest modifies the link to add their own affiliate tracking code. If someone clicks through the picture from Pinterest and makes a purchase, Pinterest gets paid. They don’t have any disclosure of this link modification on their site, and so far, while it has been written about, no major news outlet has picked up on the practice or its implications.

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Feb
07

4 Ways to Increase your Facebook Visibility

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Here are some unique tips for driving traffic and increasing your Facebook visibility!

Have you noticed less interaction on your Facebook page in the last few months? Getting your updates to appear in the coveted news feed is more challenging than ever. I don’t have answers as to how the elusive Facebook algorithm works. What I do have are some suggestions on how to ensure that your page posts are being seen by your fans to give your page the maximum visibility.

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Feb
06

The Growth of Mobile Advertising

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A new infographic has been published that shows how mobile marketing (smart phones, tablets, etc.) is exploding! It’s true, if you want your message to be seen, you need to consider mobile marketing in your overall marketing strategy, more people are connecting via smart devices than ever before.

As the mobile world gears up for Mobile World Congress in Barcelona, Inneractive decided to take a look back at the continued massive growth of the industry in terms of everything from mobile ad clicks to revenue, platforms, and regions that saw the most growth.

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Feb
04

The 8-Year Evolution of Facebook

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Mashable has a write up of the 8 year history of Facebook. Especially worthwhile is the slideshow at the bottom that highlights the evolution of Facebook and its many different looks!

Facebook became a hobby, something I would check every so often and not every day like I do now. But as more faces jumped onto the service — first high school students, then anyone over 13, then my mom (Hi Mom, I hope you “Like” this story!) — I began to rely on it more. I replaced my physical scrapbooks, which I routinely updated in high school, with an online database of memories: 161 photo albums and 28 videos.

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Feb
03

Networking Tips from LinkedIn’s Founder

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Reid Hoffman, creator of network LinkedIn, offers some great tips on how to get the most out of LinkedIn and traditional networking.

With co-writer Ben Casnocha, Hoffman writes in The Start-Up of You (excerpted on Fortune) that the best thing to do is to maintain an active, up-to-date network, and that most professionals have five to ten active alliances—people you can consult with, collaborate on opportunities with, promote, and defend. Invest in that network and think of it as an “interesting people” fund.

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Feb
02

Branding your new Youtube Profile

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YouTube recently went through a face lift that changed how channels are navigated and displayed. If you had a branded profile now, you will have to redo it. Here are some tips on setting up your channel for the new changes!

Whatever your preference, in this article I’m going to outline some of the best ways to optimize the new YouTube layout. Frankly, YouTube’s new design is turning out to be a step in the right direction. YouTube has managed to add a layer of user experience and brand factor, which are only getting better. This evolution will soon prove highly beneficial to YouTube channel owners.

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Feb
01

Pinterest – New Traffic Generator

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A valuable infographic comparing Pinterest to Google+. Really, it’s valuable just for the information on Pinterest which is still finding its social media niche. 29% of referral traffic is shown to be from social media outlets. That’s a great bonus for a service that is supposed to keep customers warm and familiar to your brand!

Pinterest is the first social media site to recreate the feeling of flipping through the Sunday ads of the newspaper.  Major retailers that have already caught on to the site’s potential have started filling up the pin cache with images for users to look at and pass around. Fortunately for the users, the selection looks pretty good. According to Pinterest, the top retail pinners include Modcloth, an indie boutique; West Elm, a modern furniture chain; Nordstrom, an upscale department store; and HGTV, the cable channel where shows likeHouse Hunters and its many spinoffs are giving us all real estate lust.

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Feb
01

Social Media: The Proverbial Moving Target

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My friend Becky Lam brings some some great points about how social media is a moving target. With any software or web service, you can expect updates and changes to break the “old way of doing things” and find yourself relearning the system literally overnight. She also highlights the important of making people aware of your blog, the “original social network”, I like to call it.

For small business owners like yourself, it’s especially taxing to stay on top of adapting your marketing strategies to the ever-moving Facebook target. So, how can you continue to maximize your time and marketing efforts on this social networking mega-giant? By letting the following 5 key points guide you on Facebook strategy decisions.

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