Eric Figgins

UK Electronics retailer launches Social Store for geeks on Facebook

Eric Figgins — Thu, 16 Feb 2012 03:20:33 +0000

The company named Maplin has recently launched a Facebook page that lets you browse their product offerings without having to leave Facebook. Still yet, to complete a purchase, it will continue through to the Maplin site to conclude the transaction. Most pages on Facebook do not offer an ‘in page’ shopping experience. You can see …

Sainsbury’s rebrands Tiger bread after request from 3 year old

Eric Figgins — Mon, 13 Feb 2012 02:02:00 +0000

We always focus on providing an excellent customer experience via social media. This story originates with a 3-year old writing a letter to Sainsbury’s market. Not only did the little girl get a response and a small gift card for the store, but the story went viral across social media as well. This provides an …

How Pinterest is Generating Revenue

Eric Figgins — Thu, 09 Feb 2012 17:47:34 +0000

It has been discovered that Pinterest has been modifying user pins to include their own affiliate marketing links. How do you feel about this? If you post a pin to Pinterest, and it links to an ecommerce site that happens to have an affiliate program, Pinterest modifies the link to add their own affiliate tracking …

4 Ways to Increase your Facebook Visibility

Eric Figgins — Wed, 08 Feb 2012 04:17:13 +0000

Here are some unique tips for driving traffic and increasing your Facebook visibility! Have you noticed less interaction on your Facebook page in the last few months? Getting your updates to appear in the coveted news feed is more challenging than ever. I don’t have answers as to how the elusive Facebook algorithm works. What I do …

The Growth of Mobile Advertising

Eric Figgins — Mon, 06 Feb 2012 17:30:28 +0000

A new infographic has been published that shows how mobile marketing (smart phones, tablets, etc.) is exploding! It’s true, if you want your message to be seen, you need to consider mobile marketing in your overall marketing strategy, more people are connecting via smart devices than ever before. As the mobile world gears up for …

The 8-Year Evolution of Facebook

Eric Figgins — Sat, 04 Feb 2012 20:33:33 +0000

Mashable has a write up of the 8 year history of Facebook. Especially worthwhile is the slideshow at the bottom that highlights the evolution of Facebook and its many different looks! Facebook became a hobby, something I would check every so often and not every day like I do now. But as more faces jumped …

Networking Tips from LinkedIn’s Founder

Eric Figgins — Fri, 03 Feb 2012 18:21:30 +0000

Reid Hoffman, creator of network LinkedIn, offers some great tips on how to get the most out of LinkedIn and traditional networking. With co-writer Ben Casnocha, Hoffman writes in The Start-Up of You (excerpted on Fortune) that the best thing to do is to maintain an active, up-to-date network, and that most professionals have five to ten …

Branding your new Youtube Profile

Eric Figgins — Thu, 02 Feb 2012 18:07:24 +0000

YouTube recently went through a face lift that changed how channels are navigated and displayed. If you had a branded profile now, you will have to redo it. Here are some tips on setting up your channel for the new changes! Whatever your preference, in this article I’m going to outline some of the best ways to optimize …

Pinterest – New Traffic Generator

Eric Figgins — Wed, 01 Feb 2012 19:37:00 +0000

A valuable infographic comparing Pinterest to Google+. Really, it’s valuable just for the information on Pinterest which is still finding its social media niche. 29% of referral traffic is shown to be from social media outlets. That’s a great bonus for a service that is supposed to keep customers warm and familiar to your brand! …

Social Media: The Proverbial Moving Target

Eric Figgins — Wed, 01 Feb 2012 19:20:19 +0000

My friend Becky Lam brings some some great points about how social media is a moving target. With any software or web service, you can expect updates and changes to break the “old way of doing things” and find yourself relearning the system literally overnight. She also highlights the important of making people aware of …