The company named Maplin has recently launched a Facebook page that lets you browse their product offerings without having to leave Facebook. Still yet, to complete a purchase, it will continue through to the Maplin site to conclude the transaction. Most pages on Facebook do not offer an ‘in page’ shopping experience. You can see …
Tag Archive: social
Feb
12
Sainsbury’s rebrands Tiger bread after request from 3 year old
We always focus on providing an excellent customer experience via social media. This story originates with a 3-year old writing a letter to Sainsbury’s market. Not only did the little girl get a response and a small gift card for the store, but the story went viral across social media as well. This provides an …
Feb
09
How Pinterest is Generating Revenue
It has been discovered that Pinterest has been modifying user pins to include their own affiliate marketing links. How do you feel about this? If you post a pin to Pinterest, and it links to an ecommerce site that happens to have an affiliate program, Pinterest modifies the link to add their own affiliate tracking …
Feb
07
4 Ways to Increase your Facebook Visibility
Here are some unique tips for driving traffic and increasing your Facebook visibility! Have you noticed less interaction on your Facebook page in the last few months? Getting your updates to appear in the coveted news feed is more challenging than ever. I don’t have answers as to how the elusive Facebook algorithm works. What I do …
Feb
06
The Growth of Mobile Advertising
A new infographic has been published that shows how mobile marketing (smart phones, tablets, etc.) is exploding! It’s true, if you want your message to be seen, you need to consider mobile marketing in your overall marketing strategy, more people are connecting via smart devices than ever before. As the mobile world gears up for …
Feb
04
The 8-Year Evolution of Facebook
Mashable has a write up of the 8 year history of Facebook. Especially worthwhile is the slideshow at the bottom that highlights the evolution of Facebook and its many different looks! Facebook became a hobby, something I would check every so often and not every day like I do now. But as more faces jumped …
Feb
03
Networking Tips from LinkedIn’s Founder
Reid Hoffman, creator of network LinkedIn, offers some great tips on how to get the most out of LinkedIn and traditional networking. With co-writer Ben Casnocha, Hoffman writes in The Start-Up of You (excerpted on Fortune) that the best thing to do is to maintain an active, up-to-date network, and that most professionals have five to ten …
Feb
02
Branding your new Youtube Profile
YouTube recently went through a face lift that changed how channels are navigated and displayed. If you had a branded profile now, you will have to redo it. Here are some tips on setting up your channel for the new changes! Whatever your preference, in this article I’m going to outline some of the best ways to optimize …
Feb
01
Pinterest – New Traffic Generator
A valuable infographic comparing Pinterest to Google+. Really, it’s valuable just for the information on Pinterest which is still finding its social media niche. 29% of referral traffic is shown to be from social media outlets. That’s a great bonus for a service that is supposed to keep customers warm and familiar to your brand! …
Feb
01
Social Media: The Proverbial Moving Target
My friend Becky Lam brings some some great points about how social media is a moving target. With any software or web service, you can expect updates and changes to break the “old way of doing things” and find yourself relearning the system literally overnight. She also highlights the important of making people aware of …